Top 8 Marketing Automation Tools
Salesforce Marketing CloudHubSpot Marketing HubMarketoOracle CRMOracle EloquaPardotSmartechSAP Marketing Cloud
Email automation is most valuable.
The Journey Builder and the Email Studio features are most valuable.
The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.
The main feature of Marketo is sending out emails, so that would be the most valuable feature.
The smart campaign looks quite interesting and useful.
It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program.
The initial setup was straightforward.
It provides good support for really large databases.
The most valuable feature is the customization of the solution.
It's easy to create email templates and landing pages.
We can trigger emails and actions based on their behaviors, which is very beneficial.