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Compare Dell EMC PowerMax NVMe vs. Pure Storage FlashArray

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Featured Review
Find out what your peers are saying about Dell EMC PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: November 2021.
554,586 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The high performance is very valuable, as well as the enterprise reliability features.""There's lots of flexibility in how we use the resources while also maintaining a small footprint.""We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk solution. When new drives come out, we are able to take out half of the drives in the system, put in new drives, move our VMs over to the new drives, take the other drives out, and populate those with new drives. Then, we are suddenly twice as dense as we were before. NVMe flash is only going to get denser and cheaper so we can make use of that every couple of years by just throwing newer disks into it at a fraction of the cost of a new SAN."

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"Technical support has been excellent.""PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes.""The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience.""The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average.""The optimization of the cache memory of each engine and the use of persistent memory.""We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO.""There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business.""Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model."

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"The technical support is very good.""The speed of the Pure FlashArray is very, very fast and nothing in the market can compare to it.""I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand.""The all-flash disc is the most valuable feature of this solution.""The most valuable features are the replication of data and the continuous snapshot that we can take from the disc.""Processes that used to take 40 minutes to two hours can be completed in five minutes.""Technical support is good.""We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent."

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Cons
"The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal rails, and they cover up the zero PDU slot. So, I don't like the rail system that comes with the device. That is my biggest complaint.""I would like to see the management layer improved.""In our current configuration, we can only run the line controllers in high availability, active-standby mode, whereas we would like to see active-active implemented."

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"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup.""Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself.""Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters.""If the solution had more power-saving capabilities, it would be quite nice.""The main feature that I personally want to see is the possibility to upgrade to the next generation without changing all the components and just change the engine, relying on the compatibility matrices between two different generations. Meaning that we could just keep the enclosure and upgrade the engine, integrating the enclosure to the existing pool, then adding automation tools for orchestration.""We would like more documentation, a guide to the features of the PowerMax.""We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them.""It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."

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"The price should be lower.""I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays.""On a couple of occasions, the waiting time for an upgrade has been pretty substantial.""I can't see where they can make anything better, unless, of course, they lower their prices even more.""I feel like there is too much automation; the user doesn't have any manual input.""The integration capabilities could be improved.""It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated.""We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile."

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Pricing and Cost Advice
"This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through them. For controllers, you pay for the components inside of the SAN, but there is only one chassis that they work with.""The licensing fees are very reasonable."

More Pavilion HyperParallel Flash Array Pricing and Cost Advice »

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired.""The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money.""In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us.""One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive.""Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

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"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it.""We do not incur additional costs beyond the licensing fee.""Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance.""The pricing is reasonable.""There is an annual or perpetual license required for this solution.""Its price is almost double than any other flash storage solution.""There are no fees for licensing. The hardware is paid for only once.""When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."

More Pure Storage FlashArray Pricing and Cost Advice »

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Questions from the Community
Top Answer: We have been able to consolidate storage into Pavilion. Pavilions are our only SANs because it is a bring your own disk… more »
Top Answer: This is hardware. They have a singular array that you can populate with your own disk, or you can buy the disks through… more »
Top Answer: The rail system that Pavilion uses to mount up into a standard Dell or APC cabinet extends further back than normal… more »
Top Answer: Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
Top Answer: The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion… more »
Top Answer: In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market… more »
Top Answer: Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
Top Answer: The all-flash disc is the most valuable feature of this solution.
Top Answer: The pricing is rather costly when compared to similar solutions. There are no fees for licensing. The hardware is paid… more »
Comparisons
Also Known As
Pavilion HFA
Dell EMC PowerMax, PowerMax
Learn More
Overview

Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform™ dramatically accelerates what organizations achieve by delivering universally unmatched storage performance, in an incredibly compact solution while reducing data center costs and complexity. Unrivaled flexibility for multiple data types and protocols, along with broad ecosystem integration, ensure that every customer has choice and control.

What is the Pavilion HyperParallel Data Platform

The Pavilion HyperParallel Data Platform is comprised of the Pavilion HyperParallel Flash Array™ and Pavilion HyperOS™. The Pavilion HyperParallel Flash Array leverages a unique, switch-based architecture to create a multi-controller solution that delivers an unmatched combination of high performance, ultra-low latency, and storage density. Pavilion HyperOS is a powerful, purpose-built storage operating system designed to unlock the power of the multi-controller Pavilion HyperParallel Flash Array, which delivers scalability and flexibility that no other solution can offer.

Pavilion HyperParallel Data Platform Data Sheet

Download the Pavilion HyperParallel Data Platform data sheet. Updated: December 2020

Dell EMC PowerMax is the world’s fastest storage array. It delivers new levels of performance and efficiency with a future-proof architecture that features end-to-end non-volatile memory express (NVMe) and a built-in machine learning engine. PowerMax is built on the comprehensive functionality and proven resiliency of Dell EMC’s flagship storage platform. It is designed for six-nines of availability and offers data-at-rest encryption (D@RE), massive scalability, and best-in-class data protection with Symmetrix Remote Data Facility (SRDF), the gold standard in remote replication.

Pure Storage FlashArray is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, that delivers major breakthroughs in performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure takes the work out of storage ownership and delivers unprecedented customer satisfaction.

Offer
Learn more about Pavilion HyperParallel Flash Array
Learn more about Dell EMC PowerMax NVMe
Learn more about Pure Storage FlashArray
Sample Customers
Texas Advanced Computing Center (TACC), Statistics Netherlands (CBS)
Rackspace, Open Line
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Top Industries
VISITORS READING REVIEWS
Computer Software Company30%
Comms Service Provider20%
Government7%
Manufacturing Company5%
REVIEWERS
Financial Services Firm26%
Healthcare Company19%
Retailer13%
Manufacturing Company10%
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider18%
Financial Services Firm8%
Government6%
REVIEWERS
Financial Services Firm18%
Healthcare Company14%
Manufacturing Company9%
Government8%
VISITORS READING REVIEWS
Computer Software Company26%
Comms Service Provider18%
Manufacturing Company7%
Financial Services Firm6%
Company Size
VISITORS READING REVIEWS
Small Business72%
Midsize Enterprise3%
Large Enterprise25%
REVIEWERS
Small Business7%
Midsize Enterprise17%
Large Enterprise76%
REVIEWERS
Small Business25%
Midsize Enterprise18%
Large Enterprise57%
VISITORS READING REVIEWS
Small Business15%
Midsize Enterprise9%
Large Enterprise75%
Find out what your peers are saying about Dell EMC PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: November 2021.
554,586 professionals have used our research since 2012.

Dell EMC PowerMax NVMe is ranked 3rd in All-Flash Storage Arrays with 10 reviews while Pure Storage FlashArray is ranked 1st in All-Flash Storage Arrays with 20 reviews. Dell EMC PowerMax NVMe is rated 9.2, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell EMC PowerMax NVMe writes "CloudIQ ensures that all our arrays are properly communicating so we can see performance and storage capacities". On the other hand, the top reviewer of Pure Storage FlashArray writes "Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades". Dell EMC PowerMax NVMe is most compared with Dell EMC PowerStore, Dell EMC Unity XT, IBM FlashSystem, Hitachi Virtual Storage Platform F Series and Dell EMC XtremIO, whereas Pure Storage FlashArray is most compared with NetApp AFF (All Flash FAS), Dell EMC Unity XT, Dell EMC PowerStore, HPE Nimble Storage and Hitachi Virtual Storage Platform F Series. See our Dell EMC PowerMax NVMe vs. Pure Storage FlashArray report.

See our list of best All-Flash Storage Arrays vendors.

We monitor all All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.