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Zendesk Guide OverviewUNIXBusinessApplication

Zendesk Guide is #3 ranked solution in top Knowledge Management Software, #12 ranked solution in top IT Service Management (ITSM) tools, and #15 ranked solution in top Help Desk Software. IT Central Station users give Zendesk Guide an average rating of 8 out of 10. Zendesk Guide is most commonly compared to ServiceNow:Zendesk Guide vs ServiceNow. The top industry researching this solution are professionals from a computer software company, accounting for 30% of all views.
What is Zendesk Guide?

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. More than 94,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.

Buyer's Guide

Download the Help Desk Software Buyer's Guide including reviews and more. Updated: November 2021

Zendesk Guide Customers

Shopify, Adroll, Redfin, Moo, Foursquare, Modcloth, We Pay, Republic Wireless, Wharton Univeristy of Pennnsylvania

Zendesk Guide Video

Pricing Advice

What users are saying about Zendesk Guide pricing:
  • "We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

Zendesk Guide Reviews

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AM
Project Manager/Product Owner at a tech services company with 11-50 employees
Real User
Top 5Leaderboard
Good SLA options and reporting features but is not easy to set up

Pros and Cons

  • "It has good management, the ability to sign tickets based on content, the multi-channel support, the self service portal, the integration with Salesforce, the setup process, and the product features as we are currently using them."
  • "It wasn't easy to set up so we're only using a third of all of the features,"

What is our primary use case?

We are in support. Zendesk is being used by the IT group help desk and also by our team. We are an internal team that supports SharePoint, Salesforce and Tableau. So we use it for tickets for customers' issues. And then of course I see folks use it for the help desk for everyone else internally.

What is most valuable?

In terms of the most valuable features, we like the SLA options and the reporting feature because it runs a report.

Additionally, it has good management, the ability to sign tickets based on content, multi-channel support, the self-service portal, the integration with Salesforce, the setup process, and the product features as we are currently using them.

We go in there and we set up our requests for how we want it for each of our groups, meaning for the Salesforce team, and so forth. And then we change it accordingly, adding different features or attributes based on the need, and then run reports.

What needs improvement?

In terms of what could be improved, it was not easy to set up so we're only using a third of all of the features, and we wanted something that was easier to configure and set up. I asked my director how come we don't just keep Zendesk because it doesn't cost anything, we're already paying for the file. Why would we turn around and buy a Cadillac, like ServiceNow for IT? He said because we're only using some of the features. We don't have anyone who has the skill set to do the configuration. And the way the service model is with ServiceNow, we have a team that uses it in our organization. So we have the internal expertise instead of relying on a vendor for support.

For how long have I used the solution?

I have been using Zendesk Guide for probably three years. I believe we've been on the Core Optimization package.

What do I think about the stability of the solution?

Zendesk has been very stable. Which is why I was trying to understand why we were switching. The director said that there are other features that we want that ServiceNow offers and Zendesk doesn't. So instead of me learning about the new features, he wanted to go with ServiceNow from an infrastructure standpoint.

We are a service IT company. We have Zendesk for our employees internally and for external folks, but it's just used internally and ServiceNow is being used as a practice for external customers. They are also using it at ProKarma. They have the means so that experts can set up whatever we need. The director made a decision to go over and start using ServiceNow internally instead of Zendesk. I think he was more interested in ServiceNow from a roadmap perspective.

What do I think about the scalability of the solution?

In terms of scalability, that wasn't even something that we were considering, just that there were so many things that ServiceNow does that Zendesk doesn't from an IT infrastructure perspective. And we were looking at those features for future-state from the roadmap, security, asset management, and so forth.

We only have about 24 people interfacing with Zendesk. They are admin or developers. Then there's a few BA who are mostly either engineer support for the help desk IT or they  belong to one of those internal groups that we support, Salesforce developers, SharePoint developers, or Tableau developers and architects. These are the people who need to resolve the tickets when there's an issue.

How was the initial setup?

Our IT director set it up. He said he has some basic things in there, a very simple workflow, an SLA, a change management, and I do a few reports. I have a couple of things where I set up the processes so that certain things get kicked back to IT to follow up on. But he said he set up something that was very simple and basic, and it's working for him. But he knew that there were more features that he should be using but he didn't know how to use them. And then we found out from the vendor that there were a lot of features that were grandfathered in and we're not even utilizing those features. At that point I think he made a decision that from an infrastructure perspective there are other features that he wanted that ServiceNow provides that Zendesk doesn't. I think it was more on the infrastructure and security sides.

We are still in a contract with Zendesk until the end of the year. And then they will make the decision whether to switch or extend the contract. So nothing has been done at this point. 

It took less than three months to set up, maybe about eight weeks.

I don't know about the deployment because they haven't made any significant changes. All I know is it took about eight weeks to create the processes and the flows that we currently have.

What about the implementation team?

We did the implementation and maybe used some internal resources to set it up.

What's my experience with pricing, setup cost, and licensing?

The licensing is yearly and it's less than 30 grand, I believe. We had a lot of things that were grandfathered in, so we were using a lot of things - Zendesk Guide Professional, Zendesk Explore Professional, Zendesk Gather Professional and Zendesk Sunshine Lite. All of these things are not being leveraged today. So it looks like we were just using Zendesk Support Enterprise, and the vendor was sharing with us basically what we had and what we were using.

Which other solutions did I evaluate?

You really need to know how you are trying to service your customers to make a decision on whether or not to go with it. We were looking at three products, ServiceNow, Zendesk and Service Cloud. And you wanted the infrastructure component, the Cadillac version, right? All three different, too. That was another thing you really need to know - what are your requirements? What are your needs? And also look at your future roadmap. To me, those should have been the driving factors for making a decision. Just to clarify, those three solutions are the possible replacements if we decide to phase out the Zendesk Guide. We were looking at Service Cloud and I don't know if we made a decision on it because we are already using Salesforce.

They have a help desk for it, but it came with a cost where you had to pay for every user who actually wanted to use it. We have 3000 or 4000 employees. They also had some type of restricted user license and that can be very expensive if the company is growing. But that would be good. It would be something just to follow up on to find out with ServiceNow. 

The total cost of ownership was a significant differentiator for Zendesk. I thought they were very reasonable. ServiceNow is very expensive, and adding each component every time you want to add a module and you're taking a lot of money. And they still decided to go with it.

One of the things that they showed me in ServiceNow is that they have an asset management component. That was pretty cool. So when you assign a computer to someone, they actually had a picture and they basically had a little card. Anyway, it was easy to click on and set up. I thought that would have been nice if they had some type of asset management component. I think we were using Salesforce to do asset management. Anything that's related to the HelpDesk, where they're tracking your device, your phone, that kind of stuff. So, it would be nice if that was included.

What other advice do I have?

To be honest with you, I thought Zendesk was a very good product. I didn't understand why we were moving to something else when we weren't using all of the features. Usually you use everything and then you outgrow that solution and look for a new solution. But to me that wasn't the case. So the biggest lesson for me was all three products. This is not an apple to apple comparison. You have to know what your requirements are and the roadmap, which is what I mentioned, but I didn't feel that Zendesk fell short at all. I felt management was making a decision without knowing what the future roadmap looked like. Meaning, when I say, "What do you want for the future?", "I don't know, but we are thinking about the infrastructure component" and then they decided to go off and do ServiceNow.

So I guess my lesson learned is to make sure your requirements and your future-state roadmap are all in alignment with your strategy. And I didn't feel that that was the case because I felt that they were making the decision without any ROI analysis to back it up. I'm being honest. That's how I felt. But I felt Zendesk didn't fall short. So what's the issue? And they just said, "We don't know how to do all of this stuff, and we already have an internal group that uses ServiceNow with the infrastructure components. So we're going to go with that product." I said, "it is going to cost a lot of money. They said they were okay with that. They thought that they could still bring down the cost based on their usage. And they went with it.

On a scale of one to ten, I would give Zendesk Guide a seven.

To make it a ten, they should offer some more teachers to compete with the other folks for Help Desk, and other components like asset management. That was another thing that Service Cloud does. It's totally different. I had a feature matrix that showed me those comparisons. There was something that Service Cloud does that makes them more integrated. There was an issue with integration between Salesforce and Zendesk, but the vendor said they fixed that issue and now the integration should work. So that was another concern about just integrating with the internal tool, making sure it's an easier API connector, making it easier to integrate with other tools.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
AM
Project Manager/Product Owner at a tech services company with 11-50 employees
Real User
Top 5Leaderboard
Good SLA and integrates well with Salesforce but needs better APIs

Pros and Cons

  • "The product offers very good management. It has a great ability to assign tickets based on content."
  • "The solution itself wasn't easy to set up."

What is our primary use case?

We are in support. Zendesk is being used by the IT group help desk and also by our team. We are an internal team that supports SharePoint, Salesforce, and Tableau. We use it for tickets for customer issues. We also use it for a help desk for everyone else internally.

What is most valuable?

The product offers very good management. It has a great ability to assign tickets based on content.

There is multi-channel support and a self-service portal.

The product integrates well with Salesforce

The product features as we were currently using them are fantastic.

The solution offers a very good SLA. 

What needs improvement?

We concerned with and want to understand more about the change management features of the solution.

The solution itself wasn't easy to set up. 

We're only using a third of all of the features, and we wanted something that was more simple to configure and set up. We don't have anyone who has the skill set to do the configuration. On top of that, the way the service model is, we have a team that are practicing within our organization. We would like to have the expertise internally instead of relying on a vendor for support.

Anything that's related to the HelpDesk, where they're tracking, your device, your phone, that kind of stuff, would be nice if it was included.

The solution should offer API connections to make it easier to integrate between other solutions.

For how long have I used the solution?

We've been dealing with the product for about three years at this point.

What do I think about the stability of the solution?

The solution has been very stable. IT's why I was curious as to why we were considering switching. However, apparently, there are other features that we want that ServiceNow offers and Zendesk doesn't offer. 

What do I think about the scalability of the solution?

We didn't really talk about scalability previously. That wasn't even something that was considered as there were so many things that ServiceNow does that Zendesk doesn't from an IT infrastructure perspective. We're looking at those features for the future in terms of our roadmap, security, asset management, and so forth.

Currently, we have about 24 people on the solution. They are admins or developers, for the most part.

At this point, we don't intend to increase usage.

How are customer service and technical support?

I've never been in touch with Zendesk technical support. I met with the vendor and they were very, very helpful. We were going to use one of them to expand on some of the features, however, we now have plans looking at something else.

Which solution did I use previously and why did I switch?

We are a service IT company. We have Zendesk for our employees internally and ServiceNow being used as a practice for external customers. They also have a practice at ProKarma and they are using it. Now we are experts and can set up whatever we need. We're trying to decide between Zendesk and ServiceNow.

How was the initial setup?

Our IT director set it up. He set up something that was very simple, and basic, and it's working for him. However, he knew that there were more features that he should be using, however, he didn't know how to use those features. Then we found out from the vendor, that there were a lot of features that were grandfathered in, and we're not even utilizing those either. At that point he made a decision that from an infrastructure standpoint, there are other features that he wanted that ServiceNow provides however, it was more on the infrastructure and security side. Therefore, we may be moving away from the product.

We are still in a contract with Zendesk until the end of the year. And then they will make the decision whether to switch or extend the contract. Nothing has been decided at this point.

The solution originally took less than three months to set up. If I recall correctly, deployment took about eight weeks. We don't have anyone assigned to regular maintenance.

What about the implementation team?

We had the solution set up in house using our own resources. We didn't require any outside assistance.

What was our ROI?

I'm not sure if we can really point to an exact ROI, however, it would be a good item to watch in the future.

What's my experience with pricing, setup cost, and licensing?

We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents. There are no other fees. Many items were actually grandfathered in. We have Zendesk Guide Professional, Zendesk Explore Professional, Zendesk Gather Professional and Zendesk Sunshine Lite. All of these things are not being leveraged as of today. It looks like we were using just Zendesk Support Enterprise, and the vendor was sharing that with us.

Which other solutions did I evaluate?

We looked at Service Cloud. They have a help desk on it, however, it came with a cost. You had to pay for every user who actually wanted to use it. We have 3000 or 4000 employees. We would have to have some type of restricted user license. That can be very expensive if the company is growing. 

What other advice do I have?

We're using the Core Optimization package. We also have Zendesk Explore Professional, even though we're not really using it as well as the Zendesk Sunshine Lite. I'm not sure of the exact versions of the solution we're using.

You really need to know how you are trying to service your customers to make a decision of whether or not to go with a particular solution. We were looking at three products. We were looking at ServiceNow, Zendesk, and also Service Cloud. You really need to know what are your requirements? What are your needs? And what your future roadmap? Those should have been the driving factors for making a decision.

Zendesk is a very good product. I didn't understand why we were moving to something else when we weren't using all of the features. Usually, you use everything and then you outgrow that solution and you're looking for a new solution. To me, that wasn't the case. 

Overall, I would rate the solution seven out of ten. I would give it higher marks if they were offering some more features like asset management or if they were more integrated like Service Cloud. 

Which deployment model are you using for this solution?

Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Find out what your peers are saying about Zendesk, ServiceNow, Atlassian and others in Help Desk Software. Updated: November 2021.
554,529 professionals have used our research since 2012.
Ludovic Leleu
Customer service manager at a healthcare company with 1,001-5,000 employees
Real User
Easy to use and a good product for the price you pay

Pros and Cons

  • "One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."
  • "Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple."

What is our primary use case?

Our primary use case of Zendesk Guide is for care and use instructions, or for web shop instructions. We use it to provide basic knowledge about how eCommerce products work—for example, "How do I cancel an order?"—as well as for contact forms, like registrations of warranty. It's not standard, but you can build several contact forms for one brand. A use case we are building now is for storing product pages and information so that our support team can sell products that are not on the web shop. We also use it for information about the company and we link it with the live chat so that we can share articles on the Zendesk Guide directly into the live chat, which is a great help to customers. 

We have 23 brands, which means we have to develop 23 Zendesk Guides, all in different languages. I'm pretty sure this solution is cloud-based because we don't store anything into our system. 

What is most valuable?

One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use. 

What needs improvement?

Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple. 

An additional feature I would like to see is an option to pay more for a more refined template.

For how long have I used the solution?

We have been using Zendesk Guide for the last year. We acquired Zendesk three years ago, and we started to develop Zendesk Guide when we outsourced the customer service.

What do I think about the scalability of the solution?

There are about six people involved with Zendesk Guide in my organization. We have plans to increase our usage. 

How are customer service and support?

The tech support is very good, and was provided by the integrator himself. They know this solution a lot better than we do, and I have no complaints. 

Which solution did I use previously and why did I switch?

Our company didn't previously use a similar solution. We used to build it ourselves on our website, but it was very disappointing. 

How was the initial setup?

The installation is very easy. There's nothing to do because once you pay for the license, it's effective. For the first one, it took us about two to three weeks to totally set up and deliver, because we used an existing template. 

The integrator will set you up in the beginning, and then give you the key to upload everything. For deployment, I would say you need a team of three: the integrator, project manager, and operations—someone who is going to fill everything in. 

What about the implementation team?

We had an integrator help us with implementation in the beginning. 

What was our ROI?

We receive less questions from customers, so this is a big win for our support. 

What's my experience with pricing, setup cost, and licensing?

Zendesk Guide is linked to your Zendesk license, so there are no additional costs. 

What other advice do I have?

I rate Zendesk Guide an eight out of ten, but I would never give a ten out of ten anyway. It's a very good product for the price you pay. 

To those considering implementation, I would advise you to draw up your plan before you buy the solution. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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JW
Sr. HR Reporting Manager at a comms service provider with 10,001+ employees
Real User
Makes it easy to connect back and forth, but doesn't have a secure way for sending data

Pros and Cons

  • "It is very easy to connect back and forth between the requester and the person fulfilling the ticket."
  • "One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."

What is our primary use case?

We use Zendesk in multiple ways. We use it as a ticketing system for our reporting requests that come in for HR reporting. We also use Zendesk as a kind of workspace. 

How has it helped my organization?

We receive requests all across the enterprise, not just from HR employees. So, we work through that with the customer within Zendesk, and we communicate back and forth with them through the tickets. We also communicate with each other. We have a triage person who assigns a ticket to an analyst to complete the ticket. We get requests for a list of names, term dates, or something else, and we assign it to someone on our team, and then that person will create that report and send it to the person.

We use Zendesk as a kind of workspace. We've put up education around HR reporting in terms of what's available and who can have access to what within the Zendesk workspace within T-Mobile.

What is most valuable?

It is very easy to connect back and forth between the requester and the person fulfilling the ticket.

What needs improvement?

One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data. 

I've dabbled a little bit in the reporting features, and it seems like they're a little bit limited, but it might be because of how we have it set up. It might be how we're configuring it or because we're not buying the higher-level reporting system for it.

For how long have I used the solution?

I have been using this solution for three years.

How was the initial setup?

It was pretty straightforward, but I'm not the one who configured it. Basically, there is a site to which you're given access, and you go through how to use it.

What other advice do I have?

I would give it a seven out of 10.

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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